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Designing a Billboard to Go Viral

This lawyer’s billboard was cleverly designed to go viral but is also well designed with a simple message and not much text on the Billboard so it’s easily read and understood while driving by in three seconds. The billboard, for a divorce lawyer in Albany, NY, shows the wedding ring finger extended but made to […]

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The New Trend of Rebranding Law Firms with Trade Names

With the recognition that a brand name or trade name is important for business, there is a trend among large prestigious law firms and even some smaller law firms to rebrand their law firm name to one that is good for branding. What’s good for branding? A simple one-word tradename, preferably one that stands out.A Hence, […]

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A Blackberry BublA(c) Please

The top Super Bowl commercials are rated by the public for entertainment but which commercial is the best to sell the product? It’sA the MichaelA BublA(c) BublyaC/ commercial by Goodby Silverstein & Partners. Why is the MichaelA BublA(c) BublyaC/ Super Bowl TV commercial my winner? It’s not analytics. SPARK NeuroA is an interesting company offering neuroanalytics to optimize advertising. […]

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How to Find the Ideal Phone Number for Your Law Firm

Most lawyers know by now that they need a custom vanity phone number to compete with a and stand out from a other attorneys in their field. However, the next question can be more complicated. How do you choose the ideal phone number for your law firm? On the surface, it might seem easya| find […]

The post How to Find the Ideal Phone Number for Your Law Firm appeared first on Lawyer Advertising Blog.


Recognizing the Value of Billboards, Lawyer Runs into a Roadblock

A lawyer who recognized the value of billboards ran into a roadblock when he purchased five buildings for the purpose of advertising his law firm on billboards. In an effort to reduce the number of billboards, New York City’s permit requirements for outdoor advertising now only allow a billboard when the building is occupied by […]

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Is Your Vanity Phone Number or Slogan Protected?

Does your law office advertise a slogan or vanity phone number on your website or advertising? If you haven’t trademarked it, you might be in for an unpleasant surprise. I once put “No Fee Guarantee” on my law firm website. Sometime later, I received a letter advising that it was trademarked and that I would […]

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Will Google Warn Visitors Away From Your Website?

Beginning in October, if your law firm website doesn’t use SSL, Google will warn visitors who use your contact form that it is aNot Securea. Potential clients will likely go to another lawyer’s website when they see the warning. This is what a website without SSL looks like in the address bar of Chrome This […]

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Are Vanity Phone Numbers Still Relevant?

With the importance of Internet advertising for lawyers, some attorneys have the misconception that the internet makes 1-800 vanity phone numbers less important then they used to be. In the Internet Age, Vanity Phone Numbers Are More Relevant According to a study of US customers by research agency eConsultancy, phone calls were the most preferred […]

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Can You Afford to Drop the Yellow Pages?

Kirkpatrick Creative, an advertising agency representing law firms, says probably not. Not surprisingly, it seems that print yellow page phone books still work. Usually, when a new form of media arrives on the scene, it doesn’t replace another form of media but just adds another dimension. One caveat is that I’m not sure how long […]

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Does Your Customer Service Kill?

Is your law firm really going to extremes when providing customer service to your clients? This lawsuit funding company does. In fact, they’ll go so far as to kill someone for you! Maybe the defendant. This video shows a testimonial on a TV commercial from Oasis Legal, a company providing lawsuit funding to personal injury […]

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The Ultimate Guide to Creating an Effective Social Media Marketing Strategy

The Ultimate Guide to Creating an Effective Social Media Marketing Strategy Table of Contents Intro Social media is one of the most effective ways to promote your business and reach out to potential customers. Even if you have a general idea of what you want to post, it’s hard to know exactly what to say […]

What is Parallax Web Design? What are the Benefits and disadvantages of Parallax website design?aa

What is Parallax Web Design? What are the Benefits and disadvantages of Parallax website design?a Table of Contents Intro Parallax scrolling is an effect that causes the background image to move slower than the foreground image. It’s a popular technique in web design, and it can be used to emphasize the depth of certain elements […]

10 Things To Make A Successful & Powerful Homepage

Follow this mini guide to help drive growth through your homepage. a

What Are The Three Types of Digital Direct Marketing?

What Are The Three Types of Digital Direct Marketing? Table of Contents Intro Digital direct marketing (DDM) has taken over the marketing world. Digital marketing is a form of marketing that utilizes digital technologies, such as the Internet, social media, mobile devices, display advertising, and more, in order to promote products or brands to an […]

A Facebook Ads Expert Reveals -How to Get More Clicks From Facebook Ad

A Facebook Ads Expert Reveals -How to Get More Clicks From Facebook Ad Table of Contents Intro Promoting products and services through social media is increasing day by day. If you’ve ever tried to run a Facebook ad, you know that it can be very difficult. It’s hard to know how to choose the right […]

Reasons Why Magento Is the Best Platform For Your Ecommerce Store

Reasons Why Magento Is the Best Platform For Your Ecommerce Store Table of Contents Intro Choosing the right platform for your eCommerce store can be a daunting task. There are many different E-Commerce platforms, and they all have different features, advantages, and disadvantages. But which platform is the best for your eCommerce website development? There […]

The Importance of Video in Digital Marketing: 5 Benefits of Video Marketing

The Importance of Video in Digital Marketing: 5 Benefits of Video Marketing Table of Contents Intro Video marketing is an incredible and powerful tool for entrepreneurs. Video content is an excellent way to educate your audience, connect with them on an emotional level, and differentiate your brand from your competitors. Video marketing isn’t new, but […]

Why Digital Marketing is Important for Small Business

Why Digital Marketing is Important for Small Business Table of Contents Intro You might not be a digital marketing expert, but you need to know what it is. Digital marketing is a fancy term for the tactics you use to promote your business online. The good news is that digital marketing is relatively inexpensive and […]

10 Tips for Email Marketing Success: A Simple Guide that Works

Tips for a Successful Email Marketing Campaign: A Simple Guide that Works Table of Contents Intro Email marketing is a cost-effective way to connect with your customers and prospects. For many small businesses, itas the most effective way to generate leads, qualified sales, and increase brand awareness. And, itas easy to get started with email […]

Web Design Guide: The Ultimate SEO Factors To Consider In Web Design

Web Design Guide: The Ultimate SEO Factors To Consider In Web Design Table of Contents Intro Search engine optimization is critical for a website to rank in search engine results pages. A web design that incorporates SEO techniques can greatly increase the number of visitors to a site. To rank well in the search result, […]

EVENTS: PodCamp Boston Coming in September!

Looking to fill your calendar in September, but not sure what to do yet? Going to be in Boston? Then head on over to Podcamp Boston! September 25 & 26, 2010 will host the 5th annual un-conference for the Boston area podcasters, so make sure you get your calendars in order now. About PodCamp Boston: […]

PodCamp Nashville This Weekend!

Looking for something awesome to do this weekend? Live in or near Nashville… or just love going to Nashville? Head over our way this weekend, March 6, and hang out at PodCamp Nashville! Details About PodCamp Nash: If digital content is truly king, then PodCamp Nashville is a royal playpen for digital enthusiasts all unto […]

Encoding.com Scores $1.25 Million to Enhance Video Platform

Encoding.com is a pretty cool company for the pro video podcaster. If you are into the whole “do it yourself” thing and don’t want to rely on hosts such as Blubrry, YouTube or Libsyn (to name a few), AND you don’t want to mess with all of the video encoding settings, you may be interested […]

Interview: The Frank Truth Podcast Answers the 6.5 Questions

The Frank Truth Podcast Weather you are a Frank Sinatra fanatic or just interested in this legendary performer, the stories Brian Noe (the host) tells about Sinatra in this podcast will be sure to entertain you. With his thorough research, creative writing and a great production value, you will become a fan immediately! Enjoy great […]

The Power of Podcast Advertising

If you follow us on Twitter (@podcastnews) you are probably aware from all of our tweeting yesterday that the Association for Downloadable Media along with Edison Research released their annual study for 2010. One of the most important things I gained from this was the following: Nearly 80% of podcast consumers will buy products the […]

A New Wave of Video Analytics

So you have your own popular web site or blog and need a way to get video running on it.A Maybe you have a super popular “all about beef jerky” podcast and you know the way to get it in to the minds of hungry carnivores around the globeA is to have a video on […]

Make $$$ With Your Podcast Without Trying

Make money with your podcast without trying… too good to be true is what you are already thinking, but somehow you keep reading.A What many people have tried, failed, and then cursed to the darkest corners of oblivion is a little phrase called Affiliate Marketing. What is Affiliate Marketing? Affiliate Marketing is just a fancy […]

Edit Video on Your Mobile Phone?

Steven Spielberg has nothing on me…well except years of training and talent.A One thing that you can get away with that he can’t though is editing video on your mobile phone.A You may have heard about this fun online app that can easily edit movies, pics, and music together called JayCut.A It is definitely not […]

Top Rated Podcast Keith and the Girl to Release Relationship Book

Top voted Podcast Alley show, and long time podcast producers Keith and the Girl are in the process of releasing their new paperback book titled What Do We Do Now?: Keith and The Girl’s Smart Answers to Your Stupid Relationship Questions! If you have ever listened to their show, you know that this book is […]

Keyword Selected: websites

Spinning Up Multiple WordPress Sites Locally With DevKinsta

When developing themes and plugins for WordPress, we need to test them in different environments. How can we create multiple testing sites on our computer, quickly and easily, without having to become a sysadmin?

Smashing Podcast Episode 39 With Addy Osmani: Image Optimization

In this episode of the Smashing Podcast, weare talking about image optimization. What steps should we follow for performant images in 2021? We talk to expert Addy Osmani to find out.

When CSS Isnat Enough: JavaScript Requirements For Accessible Components

Spoiler alert: tooltips, modals, tabs, carousels, and dropdown menus are some of the user interface components that require more than CSS. To ensure accessibility of your interface, JavaScript is a necessary addition to accomplish focus management, respond to keyboard events, and toggle ARIA attributes.

Web Design Done Well: Making Use Of Audio

Design often revolves around visuals, but the other senses deserve love too. In this article, we tune in to audio features that are making sites sing.

Useful Front-End Boilerplates And Starter Kits

We donat need to write everything from scratch every single time. With boilerplates and starter kits, we can set up our projects faster, and get to work immediately.

Three Front-End Auditing Tools I Discovered Recently

Building a faster website can be a rocket task these days. There are so many things to consider, so itas challenging to get everything right. Here are some less-known tools that might help you get there.

Meet :has, A Native CSS Parent Selector (And More)

What makes relational selector one of the most requested features and how are we, as developers, working around not having it? In this article, weare going to check the early spec of the :has selector, and see how it should improve the CSS workflow once itas released.

From AVIF to WebP: A New Smashing Book By Addy Osmani

Itas here! For the last year, weave been working with Addy Osmani on a new Smashing Book all around image optimization. And now itas here. Meet aImage Optimizationa, our deep-dive guide to understand how to deliver high-quality images on the web fast.

How To Build A Geocoding App In Vue.js Using Mapbox

In this guide, weall be taking a general look at the concepts of forward geocoding and reverse geocoding, and will build a mini-app that applies these concepts to display specific locations, using Mapbox and Vue.js 2.6.11 to achieve this.

Getting Started With Webpack

Modern browsers provide good support for JavaScript modules, but module bundlers such as webpack stay a critical part of the JavaScript toolchain. Letas take a deep dive into what webpack is and how to use it in your development workflow.

Managing Shared State In Vue 3

Writing large-scale Vue applications can be a challenge. In this article, Shawn Wildermuth dives into the pros and cons of approaches like factories, shared objects, and using Vuex. He also explains what is coming in Vuex 5.0 that might change how we all use shared state in Vue 3.

How To Fix Cumulative Layout Shift (CLS) Issues

Googleas Core Web Vitals initiative has taken the SEO and Web Performance worlds by storm and many sites are busy optimizing their Page Experience to maximize the ranking factor. The Cumulative Layout Shift metric is causing trouble to a lot of sites, so letas have a look at ways of addressing any issues for that metric.

Improving The Performance Of An Online Store (Case Study)

Getting a good performance score from Google is hard for any website — but doing so for an online store is even harder. We achieved green scores — even several for mobile. Here is how we did it.

Smashing Podcast Episode 38 With Ivan Akulov: Why Is My React App Slow?

In this episode, weare talking about React performance. What factors slow our React apps down, and how can we fix it? Drew McLellan talks to expert Ivan Akulov to find out.

Setting Up A Currency Convertor With ExchangeRatesApi.io

Amazon allows visitors to display prices in their own currency. Thanks to *ExchangeRatesApi.io*, we can do the same for our online shops, providing a better experience to our customers. Letas find out how.

Happy June Vibes For Your Screen (2021 Desktop Wallpapers Edition)

What could be a better way to welcome June than with some colorful inspiration? Well, we might have something for you: wallpapers created with love by artists and designers from across the globe.

Adding A Commenting System To A WYSIWYG Editor

In this article, weall be re-using the foundational WYSIWYG Editor built in the first article to build a commenting system for a WYSIWYG Editor that enables users to select text inside a document and share their comments on it. Letas dig in!

Useful VS Code Extensions For Front-End Developers

Meet useful Visual Studio Code extensions for web developers: little helpers to minimize slow-downs and frustrations, and boost developeras workflow along the way. With auto log messages, auto code formatting, file utils, file labels, code snippets, highlight brackets, tags, indents and workspaces, onboarding and remote SSH.

How To Build And Launch Powerful Responsive Websites With Editor X

While web builders have been around for a long time, it wasnat until recently that they became practical for professional use. Closing the gap between design and code has become the north star for many companies and we are seeing a wave of tools that deliver on this promise.

Accessible SVGs: Perfect Patterns For Screen Reader Users

Discover which SVG patterns we should avoid and which patterns are the most inclusive when comparing different combinations of OSs, browsers, and screen readers.

A Guide To Undoing Mistakes With Git (Part 2)

Mistakes. These cruel villains do not even stop at the beautiful world of software development. But although we cannot avoid making mistakes, we can learn to undo them! This post will show the right tools for your daily work with Git.

A New Way To Reduce Font Loading Impact: CSS Font Descriptors

Web fonts are often terrible for web performance and none of the font loading strategies are particularly effective to address that. Upcoming font options may finally deliver on the promise of making it easier to align fallback fonts to the final fonts.

CSS Container Queries: Use-Cases And Migration Strategies

CSS Container queries bring media queries closer to the target elements themselves and enables them to adapt to virtually any given container or layout. In this article, weare going to cover CSS container query basics and how to use them today with progressive enhancement or polyfills.

Building A Rich Text Editor (WYSIWYG)

Letas build a rich text, WYSIWYG-editor that supports rich text, images, links and some nuanced features from word processing apps. We will use SlateJS to build the shell of the editor and then add a toolbar and custom configurations.

Boost Your Skills Online: Smashing Workshops On Front-End And Design

Front-end and design are remarkably complex these days. Thatas why we invite kind, smart folks from the community to run online workshops for all of us to learn together. And we have new ones coming up, and wead like to kindly welcome you to join in.

How To Implement Authentication In Next.js With Auth0

A step-by-step tutorial on adding authentication and authorization to your Next.js apps, with Auth0. Weall be using a Next.js SDK to connect our application to the Auth0 API and will create the dynamic API route for React.

Frustrating Design Patterns: Mega-Dropdown Hover Menus

Everything to keep in mind when designing and building a mega-dropdown, common pitfalls, hover entry/exit delays, trajectory triangle technique and SVG path exit areas.

How To Create, Edit And Animate SVGs All In One Place With SVGator 3.0

Today, we are taking a closer look at [SVGator 3.0](https://www.svgator.com/?utm_source=article&utm_medium=smashingmag&utm_campaign=svgator3_smashing), a new major release of the popular SVG application that lets you create, edit and animate SVG files and make the best out of what SVG has to offer — from start to finish.

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